by Emma
If you’re wondering how you can prevent burnout as an entrepreneur or professional, you’re in good company. There are more than 3.4 million entrepreneurs are facing burnout in the UK alone.
by Emma
As communicators, we have spent our careers persuading, cajoling, nagging, and – occasionally – begging our clients and employers to use plain English in their marketing content. To shrug off a more formal and stuffy voice. To speak to people on the page in the same way they would if they were having a face-to-face conversation.
by Lucy Boulter
Why aren’t buying from you and what can you do about your communication and branding to address those reasons? Here’s a snapshot of just five ideas…
by Lucy Boulter
Most people use all their senses, but typically have one dominant preference (or, to use the technical term, modality) when it comes to processing information – visual, auditory or kinesthetic. In other words they prefer to see, hear or experience information for it to make most sense and to stick. In this final instalment of our four-part series of blogs on transforming your content, we look at how you can use this to get your audiences and customers to take more notice of you.
by Lucy Boulter
In this, the third instalment of our mini-series of practical how-to blogs to help you sharpen up your words to achieve more success, we’re looking at the way a positive ‘lens’ on your communication can transform your message and content.
by Lucy Boulter
In this second instalment of our mini-series of blogs to sharpen up the words you write or speak, this week we’re looking at one of the most powerful things in your communication toolkit – a technique that will add life, pace and interest to your copy. It’s a technique that will make your content more compelling and more credible. It’s called active voice.
by Lucy Boulter
Last week we promised to kick off a series of practical ways you can refine your messages and content, by activating some simple language tips and techniques. Here we are in Week 1, with a look at the KISS technique – Keep It Short and Simple! Why start here? Let me give you an example. Imagine a hardware store offering you an absolute … Read More Has your fabulous message become a word salad?
by Lucy Boulter
We’re not very sure how it has happened, but we are now in the sixth month of the year. In just the next four weeks, we will pass summer solstice, summer will officially arrive, and we’ll move into the second half of the calendar year. That means the next few weeks are the prime time to reflect, catch your breath, and plan ahead to maximise your success in the next six months.
by Lucy Boulter
What do you do when you make a perfectly sensible business decision only to find it is met with howls of outrage? Do you back down for a quiet life – after all, perception is everything and your brand is invaluable – or do you stick with what you believe is right?
by Lucy Boulter
Whether you are solo or leading a team, an employee or a business, your visibility is beyond important. It’s everything. Your brand, your product, your service, your value, your talent, your contribution, your potential, the experience of working with you…these need to be seen to get the results you want and deserve.
by Lucy Boulter
But too many people hide their light under a bushel, and then add another bushel on top just to be on the safe side. Do you do this? Is it because you are afraid of being that schmoozer? Is it just more comfortable that way (which is fine, by the way – unless you want more)? Is it because you just don’t find the time or spot the opportunities to really show yourself and your achievements? Or is it because you simply haven’t learned that skill yet?
by Lucy Boulter
To grow your business, you need to be visible. Whether you are online or bricks-and-mortar, whether you provide a service or make products, you need people to know, like and trust you. Putting yourself out there on video is such a powerful way to help strangers become followers, for followers to become fans, and for inspiring fans to become the long-term customers that build your business success.
