The golden rule for showing people who you really are? You can do even better than THAT!

How many times have you heard it said that the golden rule in life is to treat people as you want to be treated?

I’m guessing the answer to that is LOTS of times, and it is a lovely sentiment. Show others the values and behaviours you appreciate being shown yourself…because the chances are that means a whole lot of respect, patience and kindness going around.

And I’ve heard this golden rule applied to communication so many times in my 20-odd years of helping business leaders get better results; engage other people the way you want to be engaged.

But if you want to have maximum impact on other people, I’m here to tell you there’s an even better rule – a platinum rule, if you like. Continue reading “The golden rule for showing people who you really are? You can do even better than THAT!”

+ Girl student freelancer working at home on a task, the cat is sitting on the window

Will you stand out in the war of talent?

It’s not only entrepreneurs who have to think hard about their competition. If you’re a professional woman trying to progress your career path in the workplace, competition is a huge concern for you too. Continue reading “Will you stand out in the war of talent?”


Ways to raise your voice and be heard (when your inner critic tells you to stay silent)

Last week we looked at the rising pressure for women to speak up and speak out on issues that matter to them – and why, sometimes, we don’t know if we can.

The good news is that you don’t have to leap from a fear of speaking up to being the loudest voice in the room. This week we’re going to share our strategies to help you step a little out of your comfort zone, if that is what you want to do. Continue reading “Ways to raise your voice and be heard (when your inner critic tells you to stay silent)”


Why don’t we speak up when we want to?

Yesterday we spent some time working on our upcoming book and scheduling blog posts for the next quarter (if you want to share our approach to kicking ass in the last months of 2020 read this post).

Everything we do and talk about comes back to a central point – helping women show who they really are (so it wasn’t a massive leap to our book title: Show Them Who You Really Are). Because when you transform the way you communicate your value, your contribution, your authenticity, you will transform your results.  Continue reading “Why don’t we speak up when we want to?”


3 steps to rock what’s left of 2020

Is there anything more satisfying than turning the calendar over to September? 

It’s the start of a new season (I know…technically we should wait for the equinox), a new school year (hello new stationery), and the feeling of a new start towards our goals (without the New Year hangover).

If the new month has re-fired up your enthusiasm for your goals, but you’re not sure where to start to give yourself the best possible chance of success, you might like to join us behind the scenes of Lucy & Emma – The Communication Coaches, as we share our own ‘reset’ process.  Continue reading “3 steps to rock what’s left of 2020”


Master your presentation confidence

3 lessons from giving my father’s eulogy

Does the very thought of speaking in public fill you with terror?

First of all – don’t beat yourself up about it, you are certainly not alone. National research repeatedly places public speaking as our number one fear, even ahead of death and flying.

And secondly – stick with us, because we promise we can help you make a huge difference to your confidence and your delivery with just a few techniques. Continue reading “Master your presentation confidence”


Are you ready to be unstoppable?

What a week it has been here at Lucy & Emma!

We’ve been blown away by the response to the launch of She Is Unstoppable (Volume 2) – an anthology of stories from female entrepreneurs and business leaders, including one authored by Lucy!

The book went straight to No. 1 in Amazon’s ‘business biographies’ category, and we had lots of feedback that made us rather shiny-eyed, such as… Continue reading “Are you ready to be unstoppable?”


How to communicate with your customers when Covid-19 guidance changes quickly

Over the last week we’ve seen how quickly Covid-19 advice, rules and regulations can change.

When those changes impact your business, your communication and engagement with your customers needs to be just as swift.

In the midst of change it can be hard to know what to say, and how to say it. And in the moment, when your inbox and DMs start to fill up, it is almost impossible to find the space and time you need to figure it all out.

It is possible to communicate bad or disappointing news to your customers while also strengthening their brand loyalty to you. 

Allow us to extend a (thoroughly washed and sanitised) virtual hand and walk through the process with you, step-by-step.  Continue reading “How to communicate with your customers when Covid-19 guidance changes quickly”


Shifting from fearful into fearless

Even at the best of times, there are so many external factors that can make it harder for us to achieve our goals. Time, resources, access to skills…we all face day-to-day challenges of some sort. 

And in these unmapped and unprecedented times, the list of things that seem to conspire against us is longer than ever (and now it contains a whole net of curveballs that we never could have predicted).

But still one thing holds true…that the biggest barriers of all are the ones you unthinkingly tell your brain to build, through the way you communicate with yourself. Continue reading “Shifting from fearful into fearless”


Don’t let your Covid-19 experience make you feel invisible

Let’s be honest, none of us are coming out of this Covid-19 experience completely unscathed. 

Even though many of us have found silver linings in lockdown – some purposefully and some accidentally – it has been a shock to our systems to some degree.

And one of the things we’re hearing from many of you right now is that your confidence has taken a knock. Who could possibly judge you for that? So many of your roles and routines were shifted overnight, into something you didn’t recognise and hadn’t prepared for.

But in the comfort of day-pyjamas, lockdown hair and conference calls, it’s been super easy to become more low-key, a little less visible, just not quite so ‘out there’. Continue reading “Don’t let your Covid-19 experience make you feel invisible”


Don’t turn your good news into a bad thing

Everything you’re doing to reopen your business right now is really good news! But are you in danger of making your customers think it’s a bad thing? Continue reading “Don’t turn your good news into a bad thing”


Will people buy from me after lockdown (and other questions you’re probably asking yourself)?

Are you one of the many small business owners who now have a path out of lockdown? 

New dates and specific guidelines are giving many the clarity and the green light they need to resume trading (very soon if not now). You have a lot to think about and a lot to do. (And you know we’ve had a real thing here at Lucy & Emma about getting ready and prepared for recovery.) 

But we’re hearing the same couple of fears and worries from lots of different people right now, and we want to address those right here – because the good news is you can take those fears, be proactive and and turn them into a business advantage, with just some careful and creative messaging. Continue reading “Will people buy from me after lockdown (and other questions you’re probably asking yourself)?”